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Service innovation : ウィキペディア英語版
Service innovation

The concept of Service Innovation was first discussed in Miles (1993) and has been developed in the past 2 decades.
It is used to refer to many things. These include but not limited to:
# Innovation in services, in ''service products'' – new or improved service products (commodities or public services). Often this is contrasted with “technological innovation”, though service products can have technological elements. This sense of service innovation is closely related to Service design and "new service development".
# Innovation in ''service processes'' – new or improved ways of designing and producing services. This may include innovation in service delivery systems, though often this will be regarded instead as a service product innovation. Innovation of this sort may be technological, technique- or expertise-based,or a matter of work organization (e.g. restructuring work between professionals and paraprofessionals).
# Innovation in ''service firms'', organizations, and industries – organizational innovations, as well as service product and process innovations, and the management of innovation processes, within service organizations.
Service Innovation is hard to define, one of the many helpful definitions comes from Finland’s research agency, TEKES:
One disagreement with this definition is that there are many cases of innovations whose benefit to the customer is somewhat dubious (e.g. overseas call centers). A comprehensive definition of service innovation was proposed by Van Ark et al. (2003) : Service Innovation can be defined as "a new or considerably changed service concept, client interaction channel, service delivery system or technological concept that individually, but most likely in combination, leads to one or more (re)new(ed) service functions that are new to the firm and do change the service/good offered on the market and do require structurally new technological, human or organizational capabilities of the service organization." This definition covers the notions of technological and non-technological innovation. Non-technological innovations in services mainly arise from investment in intangible inputs.
== Service Innovation Research ==
Much literatures on what makes for successful innovations of this kind comes from the New Service Development research field (e.g. Johne and Storey, 1998; Nijssen et al., 2006). Service design practitioners have also extensively discussed the features of effective service products and experiences. One of the key aspects of many service activities is the high involvement of the client/customer/user in the production of the final service. Without this coproduction (i.e. interactivity of service production), the service would often not be created. This coproduction, together with the intangibility of many service products, causes service innovation to often take forms rather different from those familiar through studies of innovation in manufacturing. Innovation researchers have, for this reason, stressed that much service innovation is hard to capture in traditional categories like product or process innovation. The coproduction process, and the interactions between service provider and client, can also form the focus of innovation.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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